Immediately from the music video, the viewers gain an insight into
the mood of the music video, with the first shot being a close up shot
of a woman looking distressed and worried. There is then an extreme
close up shot of the lead singer of the band, singing assertively, which
reinforces the idea of the music video having a dark atmosphere.
Building on this, there is a wide shot of this woman swimming in the
sea, with an island very far in the distance; the director has used this
shot as I believe it shows the isolation of the character. Throughout
the music video, there is a live performance of the band, and the
setting of this performance is key to the music video. It is apparent
that the band are playing in some sort of desolate and abandoned
warehouse, which I believe is used by the director to highlight the
negativity of the situation.
Symbolism is used in the music video, with a British bulldog being
featured in at around the 2 minute mark. The idea of using a bulldog has
connotations of strength and power, which compliments the song really
well and also the premise of the video. Building on this, we see a wide
shot of a man standing on a beach ridden of litter, this also carries
connotations of corrupt behavior and ruining something as beautiful as a
beach. The video suits their target audience with the use of live
performance and also introducing an ambiguous yet encapsulating
storyline. However, it is important to consider the contextual factors
of this music video, because the band actually took a hiatus, then the
director would need to consider these things to build up tension and
excitement of a reunion, hence the setting and the shots used e.g.
extreme close ups.
https://youtu.be/iuQQIawCqBA
